Krishen Iyer is the founder and the CEO of Managing Benefits Services. This company is aimed at generating leads, especially in the health insurance industry. Krishen is renowned for his input towards increasing the strong relationship between clients by improving communication. He has concentrated on online marketing and has been able to make an incredible success. His success has earned him a big name in the world of entrepreneurship. Iyer has been hosted for many interviews to share about his successful career. When he was asked to explain the difference in niche marketing to a decade ago, Iyer stated that in the past, Marketing was used to source leads which were then passed onto sales. The sales department was responsible for the qualification and conversion of the leads.
Krishen also noted that he believes in the business operation growth and advancement. He also believes in technology. Krishen Iyer affirmed that they have large data and credible analytic that helps them in getting the very best leads in the market which lead to higher and fast conversions. The main aim of Managing Benefits Services has abandoned the method of making use of agents to directly target clients. He also affirmed that data and analytics take them towards different and unusual direction at times. However, the chances are still increasing. This is, in turn, helping to raise the opportunities for the stakeholders and service providers. The norm is that this has been a people-oriented firm.
Krishen Iyer also noted that they currently have mobile marketing services that help their clients to customize their ads based on demographics, individual and locational data. Mobile marketing services show you all the ads that you are interested in and in the format of your choice on the device of your choice. These ads are converted into the preference of your lifestyle. This way, all individuals are capable of developing prospects that can guarantee in buying a policy. This is not how things used to be in the past. There has been great improvement and advancement following the implementation of the recent cutting-edge technological advancement