Krishen Iyer Shares about his Career in Lead Generation

Krishen Iyer is the founder and the CEO of Managing Benefits Services. This company is aimed at generating leads, especially in the health insurance industry. Krishen is renowned for his input towards increasing the strong relationship between clients by improving communication. He has concentrated on online marketing and has been able to make an incredible success. His success has earned him a big name in the world of entrepreneurship. Iyer has been hosted for many interviews to share about his successful career. When he was asked to explain the difference in niche marketing to a decade ago, Iyer stated that in the past, Marketing was used to source leads which were then passed onto sales. The sales department was responsible for the qualification and conversion of the leads.


Krishen also noted that he believes in the business operation growth and advancement. He also believes in technology. Krishen Iyer affirmed that they have large data and credible analytic that helps them in getting the very best leads in the market which lead to higher and fast conversions. The main aim of Managing Benefits Services has abandoned the method of making use of agents to directly target clients. He also affirmed that data and analytics take them towards different and unusual direction at times. However, the chances are still increasing. This is, in turn, helping to raise the opportunities for the stakeholders and service providers. The norm is that this has been a people-oriented firm.


Krishen Iyer also noted that they currently have mobile marketing services that help their clients to customize their ads based on demographics, individual and locational data. Mobile marketing services show you all the ads that you are interested in and in the format of your choice on the device of your choice. These ads are converted into the preference of your lifestyle. This way, all individuals are capable of developing prospects that can guarantee in buying a policy. This is not how things used to be in the past. There has been great improvement and advancement following the implementation of the recent cutting-edge technological advancement

Sahm Adrangi Dicusses Ad Fraud

Sahm Adrangi was recently a speaker at the Kase Learn Conference held on March 3rd, 2018. The focus of his presentation was advertisement fraud and how companies paying for online advertising campaigns or being taken advantage of by unscrupulous companies.

To begin his presentation, Sahm Adrangi explained that his company, Kerrisdale Capital, has been in operation for 9 years and managing nearly $180 million dollars. The company, he says is heavily involved in short activism and they began publishing their research on short selling in 2010. He says that fraudulent Chinese companies existed in the market during that era and short sellers helped eradicate between 10 to 20 billion dollars worth of money entrusted to these companies. He went on to say that that the company is now concentrating primarily on more complicated sectors of the US market.

From there, Sahm Adrangi went on to explain some of the ways Kerrisdale Capital shares research with the public. The company shares information through their website, they will post to information to the Seeking Alpha website, and also share information via Twitter where the company’s handle is Keer. In addition to publishing information, he or other company representatives will also appear on CNBC or Bloomberg Television.

Sahm Adrangi then got into the heart of his presentation explaining that advertisement fraud is a method of falsely representing the number of online clicks or impressions in order to falsely generate revenue.

He explained one common method that scammers are using as follows; the scammers will create a fake website, then using software they will create views to the website using that software, no humans are visiting the website and the traffic is all artificial. The scammers will then take money from companies looking to advertise their products. They will then pocket the money and the company that paid for the advertising will see no return on their investment. Another example of advertisement fraud he explained is known as click fraud, this occurs when scammers use software to artificially click on an ad instead of humans.

Sahm Adrangi went on to say companies are beginning to become aware these types of advertising fraud are occurring and many may soon alter where they invest their advertising budgets in the future. This could affect many companies who rely heavily on these companies investing much of their advertising budget to purchase online ads. He believes this could present an opportunity for short sellers in the future.

The Growth Of GreenSky And Its Program GreenSky Credit – Also, Let’s Take A Peek At Its CEO

Created 12 years ago, GreenSky is a company best known for GreenSky Credit. GreenSky Credit is a lending program that provides builders, manufacturers, businesses, and individuals with loans ranging from $1,000 to $55,000 per financing agreement through its mobile app or its website.

To this date, GreenSky Credit has worked with upwards of 1,900,000 customers that have solicited funding from 13,000 merchants across the United States.

The growth of GreenSky

Crestview Hills, Kentucky, is located in the Cincinnati, Ohio, metropolitan area. Located in Kenton County, Kentucky, the city is home to roughly 3,200 people. Crestview Hills is also home to GreenSky’s customer service call center. The center serves both English- and Spanish-speaking customers who are both considering applying for financing through GreenSky and those who have already established lending histories through GreenSky Credit.

GreenSky laid out an investment of roughly $7 million in the city of Crestview Hills, Kentucky; further, the city worked with GreenSky, a company based in Atlanta, Georgia, to provide a 10-year tax incentivization program to the company worth a total of $2 million.

Recent information shows that GreenSky employs just short of 1,000 individuals throughout the greater Cincinnati area and Atlanta, Georgia.

GreenSky’s founder and chief executive officer, David Zalik

Although his name isn’t exactly a household name, per se, David Zalik was considered an academic genius at an early age. He completed high school at the age of 14 and enrolled at the high-standards-having Auburn University in central Alabama. There, he founded the computer repair and sales business MicroTech Information Systems in his freshman year. David Zalik later founded companies like Phoenix, LLC, a commercial real estate investment company, and Outweb, Inc., a company that automated time-consuming, pesky business processes.

Zalik is also known as a member of the board of directors of Hands on Atlanta, the Marcus Community Center, and the Jewish Federation of Greater Atlanta, three nonprofit organizations that are all located either directly in Atlanta or the Atlanta metropolitan area. He’s also won awards like the Ernst & Young Entrepreneur of the Year Award in 2016.

Gareth Henry Confident in Investing with Brazil

In the year of 2014, the Managing Director of Fortress in London, England, expressed his confidence in starting investments and trade deals with Brazil. The UK Managing Director, Gareth Henry, looks at much more than just potential trades and investments of other countries to make his decisions, but also the ongoing political atmosphere. With Brazil’s 2014 election coming to a head at the time of Gareth Henry’s announcement, he had had plenty of time to study the various politics, and even has made some well educated guesses as to how the results will play out, and how those results will affect business.

Henry became the Managing Director of the Fortress Investment Group in 2007, and has since then applied his skills with expertise. seven years prior to gaining this position, Gareth Henry had graduated from the University of Edinburgh located in Scotland. There, he had spent his time studying actuarial mathematics.

Gareth Henry’s repertoire includes working with and building up relationships with clients both within and without the UK, as well as raising capital in these areas.

Due to his work and his studies, Gareth Henry has been awarded the title of Fellow of the Institute of Actuaries in both the United Kingdom and the United States.

Because of this, it is easy to see why when Gareth Henry makes a statement or suggestion, everyone in his field is likely to listen. Henry’s skills and abilities undoubtedly make his a voice well worth taking into consideration.

At the same time as his statement about trade looking promising with Brazil, Henry also noted that Japan and the UK’s very own Scotland were also looking to present good trading opportunities. Much of the world can continue to look forward to more of his ideas and suggestions regarding trading and investments around the globe to come.