Lori Senecal is one of the youngest successful business Icon. She hails from the United States. Lori pursued a degree in marketing and finance from McGill University. She is a specialist in integrated marketing, digital strategy and advertising. Lori started her career at DDB Worldwide Communication group as the chief marketing officer. At DDB she got a promotion to be head of sales and marketing department.
She resigned and went to work at MDC Partner Network as the chief executive officer in charge of operation mainly in the marketing division. Lori Senecal still at MDC ranked up to the presidential position.She then went to work at TAG as the co-managing director. Lori developed the TAG ideation where the youths can market their products. Besides, Kirshenbaum made her the president and managing director. Lori also occupied the Director position at the Advertising Council. Further, Lori worked with McCann World Group and played a significant role in developing a software and system in shows how things start operations in an individual business. It involves putting a work plan, and it will indicate when and how the project will be carried out.
Lori Senecal is the current Chief Executive Officer at Crispi Porter and Bogusky. Crispi agency offers advertising solutions. During her tenure, she has expanded the employees capacity as the market has grown from local brands adverts to international adverts. She has also incorporated digital marketing strategies that have led to success in the company. She has boosted the revenue with a twenty-one percentage by ensuring that risk is mitigated. Lori believes that creativity is not just a talent but is a behavior.
Lori Senecal has made the company win accounts that include American Airlines, PayPal and Infiniti among others. Lori has led the company to win awards like Titanium Grand Prix award. Lori received a Quantum Leap award in 2014 due to her demonstration of strong leadership skills. .Advertising Age also recognizes Lori as one of the top women to watch. Lori Senecal has also worked with other companies like Coca-Cola, Xbox Nestle and Nabisco among others. Also, Lori mentors young women which she does at her free time.