Jeunesse Global has become one of the hottest names in the global health and beauty sector of recent years. The company was founded in 2009 by veteran health and beauty due Randy Ray and Wendy Lewis. The couple had been enjoying their third try at retirement, but they began hearing the call of the entrepreneurial world drawing them back in. After Lewis began selling a few health and beauty products out of the couple’s home, it didn’t take long for Jeunesse Global to be born.
The company began expanding rapidly. Both Ray and Lewis had extensive experience in both direct marketing and the health and beauty industry. Lewis was an expert at product development and Ray had spent decades growing marketing firms and distributorships. The couple had long ago made enough money to ensure that they would never have to work again. This meant that Jeunesse Global was founded not on the idea that it would make the couple a fantastic amount of money but, instead, that it would serve as a way for Ray and Lewis to give back to humanity, extending the same kinds of opportunities that the couple have enjoyed as a result of being born in one of the most prosperous nations in human history.
The couple decided early on to focus on the markets of East Asia. Both Ray and Lewis had traveled extensively throughout the region and were intimately familiar with the people. They knew that countries like China had long suffered under the economic oppression of communism but that this system was slowly giving way to more market freedoms. Both Ray and Lewis suspected that the immense human capital present in China would serve as one of the richest emerging opportunities for building a new business that had ever existed. They decided to focus their efforts there.
The bet turned out to be spectacularly right. Within five years, Jeunesse had grown from a garage-based operation into a company doing hundreds of millions of dollars per year in business. Today, it is among the fastest-growing health and beauty companies in the world, with distributors across the globe.