Bradesco Bank, Brazil’s second largest financial institution, has weathered a series of challenges and successes over the past few years, under the steady leadership of its President Luiz Carlos Trabuco Cappi. For one thing, there is the fact that under Bradesco’s rules, Trabuco Cappi has aged out of his role. His successor, meant to take over when Trabuco Cappi reached the age of 65, died in a tragic plane crash just as Bradesco was completing negotiations for its takeover of HSBC’s Brazilian arm.
Luiz Carlos Trabuco Cappi has been with Bradesco since his graduation from the University of Sao Paulo in 1969. So, for him, it was an easy decision to stick around and guide the bank that his been his home for almost 5 decades.
As the transition of power is now underway, Luiz Carlos Trabuco Cappi’s successor was recently named as Bradesco vice president Octavio de Lazari, the former CEO is preparing for a new role as chairman of the Bradesco board of directors according to folha.uol.com.br. It’s a role that will allow him to steward Bradesco’s culture away from its day-to-day operations, and to take stock of the country growing and changing around Bradesco. Trabuco Cappi helped Bradesco claw its way back to the top, having lost its position as Brazil’s biggest bank prior to his tenure, achieving a 26% market share in 2017, its biggest take in several years.
Now, Luiz Carlos Trabuco Cappi hopes to use his skills to influence Brazil’s directon. He believes the bank’s growth is tied to that of Brazil, and the future of Brazil is tied to its people. The future of the Brazilian economy will be built on its people and their ability to consume. He notes that Brazil is lucky, that the country’s political processes and scandals are largely detached from the economy. What is fundamental, for Trabuco Cappi, is that the digital literacy of the people must be addressed. He notes that of Bradesco’s 27 million customers, just over half of them conduct digital transactions. The rest, and the larger population of Brazil as well, need to be brought into the digital age.
As Luiz Carlos Trabuco Cappi transitions to his new role as chairman, less involved in Bradesco’s daily activities, he seems well positioned to carve out a position as a guide and steward, not only for the bank’s long tradition of financial service to its communities, but to the people of Brazil as well.