Norman Pattiz – One of the Most Influential Figures in Radio and Broadcasting Industry

VP announced the results of a series of studies that Edison conducted to determine the use of Podcast advertising of 5 brands in 5 different categories of services and products. Over the last half of the year 2016, campaigns were done using podcasts to determine the success of the mode.

The Key Findings

  • There was a 7% increase from listeners compared to the pre-study group. Here 60% of the listeners were specific about a certain grocery brand</p>· There was a 60% increase, from pre-test to the post study, in the awareness of particular campaign communication for an aftermarket product: automobile.
  • The increase for casual dining at restaurants rose by 76%· From the pre to the post study, there was a 47% increase in the unaided product familiarity as far as financial services goes. An additional 37% increase was recorded for aftermarket products in automobile. For lawn and gardening products there was a24% increase.· Over 1/3 of the respondents in the post study were favorably inclined towards an auto aftermarket commodity, which is an 18% increase from the pre-study.For PodcastOne’s 5 national brands, Edison research did 3 studies to investigate the performance of podcast advertising.
  • Some of the brands were established in the market, yet others were a bit weaker in renown and looking to increase their market presence. Well before the launching of the podcast campaign there were virtual surveys of other podcast’s audiences. It took from four to six weeks of advertising. The results of these efforts demonstrated that the audiences were positively inclined to purchase the brands. Norman Pattiz said that PodcastOne’s focus was to verify that traditional marketing formats have been overtaken by the podcast format of advertising. Indeed, he said the good results validated PodcastOne’s methodology of measuring and advertising. Tom Webster, the strategy vice-president of Edison Research, expressed his excitement for having worked with PodcastOne. He said they were definitively able to demonstrate that podcast advertising had significant impact on many key performance measures.Norman PattizNorman is a member of the foreign relations council and also the pacific council. He has worked in the board of the University in California. Pattiz was a director at InterPacket Networks, Inc and also served in a similar capacity at Westwood One. He has been recognized for his work many times. He has received many Broadcasters’ of the Year Awards. He recently entered the radio hall of fame for his immense contribution to radio.
  • There was a 60% increase, from pre-test to the post study, in the awareness of particular campaign communication for an aftermarket product: automobile. The increase for casual dining at restaurants rose by 76%
  • From the pre to the post study, there was a 47% increase in the unaided product familiarity as far as financial services goes. An additional 37% increase was recorded for aftermarket products in automobile. For lawn and gardening products there was a24% increase.
  • Over 1/3 of the respondents in the post study were favorably inclined towards an auto aftermarket commodity, which is an 18% increase from the pre-study.

For PodcastOne’s 5 national brands, Edison research did 3 studies to investigate the performance of podcast advertising. Some of the brands were established in the market, yet others were a bit weaker in renown and looking to increase their market presence. Learn more about Norman Pattiz: http://finance.yahoo.com/news/network-chairman-norman-pattiz-announces-230000022.html

Well before the launching of the podcast campaign there were virtual surveys of other podcast’s audiences. It took from four to six weeks of advertising. The results of these efforts demonstrated that the audiences were positively inclined to purchase the brands.

According to Forbes, Norman Pattiz said that PodcastOne’s focus was to verify that traditional marketing formats have been overtaken by the podcast format of advertising. Indeed, he said the good results validated PodcastOne’s methodology of measuring and advertising.

Tom Webster, the strategy vice-president of Edison Research, expressed his excitement for having worked with PodcastOne. He said they were definitively able to demonstrate that podcast advertising had significant impact on many key performance measures.

Norman Pattiz

Norman is a member of the foreign relations council and also the pacific council. He has worked in the board of the University in California. Pattiz was a director at InterPacket Networks, Inc and also served in a similar capacity at Westwood One.

He has been recognized for his work many times. He has received many Broadcasters’ of the Year Awards. He recently entered the radio hall of fame for his immense contribution to radio.

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